Western Electric and the Bell System A SURVEY OF SERVICE Edited By Albert B. Iardella Published by Western Electric Company, 195 Broadway, New York, N.Y. WESTERN ELECTRIC AND THE BELL SYSTEM A SURVEY OF SERVICE Copyright 1964 Western Electric Company, Incorporated Printed in U.S.A *************************************** TABLE OF CONTENTS I The Bell System - A Concept in Action PART ONE: OUR BELL SYSTEM "PARTNERS" II American Telephone and Telegraph Company III Bell Telephone Laboratories IV The Bell Telephone Companies PART TWO: WESTERN ELECTRIC V History of Western Electric VI Structure of Western Electric VII The Nine Divisions VIII Principal Subsidiaries of Western Electric PART THREE: SPECIFICS OF SERVICE IX Communications Services and Products Afterword: The Future Appendix: The "Consent Decree," *************************************** Preface This book is intended primarily for Western Electric men and women entering management positions, and has as its purpose the presentation of information that will contribute to a clear understanding of what the Western Electric Company represents and what it is seeking to accomplish. The book has been designed to provide a convenient source of information concerning the foundations, objectives, achievements and operations of Western Electric. It is hoped that this survey will show how the company and each of its parts contribute to the fulfillment of our two major goals: (1) Assisting the Bell System to bring into being increasingly better, faster, more reliable and more versatile communications, and (2) Aiding the United States Government in its defense and space activities. Vii *************************************** I - The Bell System - a Concept in Action The telephone is so basic a convenience today it is hard to realize that the invention is less than a century old. In this brief span of time, the Bell System has grown from an imaginative concept of 'universal service" into a reliable and versatile reality which provides America with the finest communications in the world. All this has come about as the result of the integrated and cooperative efforts of the Bell System units constantly to improve the quality and increase the variety of communications services offered to the public. It is the concept of service to the public which unifies the Bell System, and in realizing this concept, Western Electric has played a leading part. Growth, to help the Bell System meet the growing need for communications services, has been a constant factor in Western Electric for the more than 82 years the company has been a member of the Bell System. The details of this growth, cited later in this book, show how Western Electric has continually redefined responsibilities and refocused efforts to achieve more effective concentration on its main goal: providing the Bell Telephone companies with the means whereby each can offer new, improved and expanded communications to the public it serves. As the Bell System has grown in service, it has grown in size. The success of the Bell Telephone companies in supplying reliable and versatile communications at reasonable cost has resulted in the introduction of new types of communications. As Theodore N. Vail - the man who conceived of the Bell System as a nationwide network - said many years ago, "The Bell System is strong because we are all tied up together; and the success of one is therefore the concern of all." Curiously, the Bell System's dedication to service has tended in effect to disguise the complexity of the job involved. Today telephone service is so reliable that most people take it for granted. The subscriber expects to reach the one he is dialing in a matter of seconds whether the call is across the town or across the country. It is doubtful if most people are aware that the Bell System's nationwide network must be capable of handling two and one- half million-billion inter-connections to link each of the more than 80 million telephones in the United States with all the others. The nation-wide Bell System network, which has been described as the largest computer in the world, is the result of teamwork by people at AT&T, Bell Telephone Laboratories, Western Electric, and the Bell Telephone companies. Close cooperation between Western Electric and Bell Laboratories engineers has resulted in the introduction of countless communications products and services. Similarly, the close relationships between Western Electric and each of the operating companies embody a spirit of united service to the public. Evidence of this teamwork is everywhere. Nation-wide Direct Distance Dialing is a tribute to it. New telephone products like the Panel phone and the telephone sets for TOUCH-TONE(R) service result from it. The habit of teamwork accounts for the speed with which telephone service is restored in the wake of hurricane or flood. But, far and away, the most important if least spectacular evidences of teamwork can be found in the day-to-day operation of the business. It is the reliability of Bell System communications as much as their versatility and flexibility which justifies the motto used in many Western Electric advertisements: We work best because we work together. No single organization chart covers the entire Bell System. From an organization standpoint, each Bell Telephone company is an independent corporate enterprise. Each has its own Board of Directors, responsible for directing each company's affairs. AT&T's relations with these companies come primarily from stock ownership and the voice in the affairs of the corporation that naturally and legally is extended to every stockholding interest. There are also important contractual relations between each of the associated companies and the parent company, AT&T, based on the agreements with the original local companies licensing the use of the Bell patents.(1) Similarly, the manufacturing and supply organization - Western Electric - which likewise exists as a distinct corporate organization, has supply contracts with the associated companies that define its obligations to them. In the same way, Bell Telephone Laboratories is a distinct corporate organization. Each differs from an operating company in that it is entirely functional rather than territorial and is not a public utility. The Bell System is, therefore, a product of evolution as well as innovation. To see how the structure has grown so that all units combine their efforts for the common goal of service, this survey of Western Electric and the Bell System opens with a history and description of AT&T. After this review of the parent company, Bell Laboratories functions are described and then those of the Bell Telephone companies. *************************************** Foot Note 1 - When many of these local companies merged into the present associated companies, the new companies assumed the contractual obligations of the original licensee companies, in most cases without appreciably changing the original agreements, in some cases with new license contracts similar in form. *************************************** Part I: Our Bell System "Partners" *************************************** II - The American Telephone and Telegraph Company CORPORATE DEVELOPMENT OF AT&T Ideas are elusive. It is hard to say just when Alexander Graham Bell conceived the possibility of transmitting intelligible speech over wires. It is easier to pinpoint the date when Bell felt his work far enough advanced to seek to protect it by patent. On March 6, 1876 he and two backers, Thomas Sanders and Gardiner G. Hubbard, formed the Bell Patent Association. The following day, the United States Patent Office issued patent number 174,465, called "improvement in telegraphy" in answer to Bell's application. This patent contained specifications for the telephone instrument. By January 30, 1877, the Bell Patent Association held four fundamental patents and was ready to market the new device. In July, in Boston, the first telephone company was formed as "Bell Telephone Company, Gardiner G. Hubbard, Trustee." The name of the company seems a bit peculiar today but the trustee system was common in those days, particularly in New England. To spread the use of the invention, Hubbard offered licenses to form telephone companies to any accredited organization that would agree to finance and conduct such a business. About the same time, Sanders interested a group of Massachusetts and Rhode Island financiers in the telephone. This group formed the New England Telephone Company (not connected with the present New England Telephone and Telegraph Company) and agreed both to buy their telephones from the Bell Company and to lease them to their subscribers. The two companies also agreed to provide connecting lines between their territories. The success of the venture led the Bell group to form another company to lease telephones in the rest of the country. The trustee arrangement was ended and a Massachusetts corporation was formed as the Bell Telephone Company. Patent rights were assigned to the New England Company for their states and to the Bell Telephone Company for the rest of the country. However, within a year the two companies had merged to form the National Bell Telephone Company. It, too, had headquarters in Boston but unlike its predecessors it was the first telephone company to achieve any real prominence. On March 20, 1880, the Bell interests formed the American Bell Telephone Company, a Massachusetts corporation with a capitalization of $10,000,000, in response to the need for more capital. By the articles of incorporation, this company was permitted to own stock in other companies. It was about this time that stock ownership began to spread. In December, 1880 there were 540 shareholders. On January 1, 1881, the first dividend - $3.00 a share - was declared. By 1881 a clear policy of licensing had been established. The parent company furnished the telephones and retained the right to provide connecting links between territories so as to form intercommunicating systems. Eventually these licenses became permanent and, in addition to confirming territorial rights, included the right to participate in all future inventions as well as those existing at the time. Each of the territorial companies paid rental to the parent company and the parent company was represented in each as a stockholder. Gradually the parent company acquired substantial holdings in these companies as a result of providing financial assistance for expansion. There were now about 300 telephone companies operating under American Bell Telephone Company licenses. Many held licenses only for a city. Each operated fairly independently, without the benefit of knowing how similar problems had been solved in other locations and there was a danger that quality standards would vary from place to place. Moreover, the growing popularity of the telephone indicated that it could increase in service greatly through interconnection of exchanges. WESTERN ELECTRIC ENTERS THE BELL SYSTEM Western Electric's entry into the Bell System in 1882 provided a source for compatible telephone equipment of high quality. In 1885 the American Telephone and Telegraph Company was formed in New York (as a subsidiary of American Bell) to build the lines needed to connect the scattered exchanges "in each and every city, town, or place . . . with one or more points in each and every other city, town, or place ... of the United States, and in Canada, and Mexico . . . and also by cable and other appropriate means with the rest of the world." - essentially the function now performed by the Long Lines Department of AT&T. This was the goal as stated by Theodore N. Vail, at that time general manager of the American Bell Telephone Company, and subsequently first president of AT&T. More than any other man, Vail was responsible for the conception and realization of the Bell System network. His enthusiasm evoked a predictable response. There were some who shared his enthusiasm; others praised his vision and let it go at that; and many others shook their heads in practical disbelief. At their annual meeting in March, 1900, American Bell stockholders voted to make AT&T the central organization of the Bell System. American Bell conveyed its assets to AT&T, which served as the coordinator of activities among the operating companies and also retained operation of interconnecting networks. In 1911, AT&T announced its plans to reorganize operating companies into state-wide or larger territorial units. "Each associated company . . . will become an autonomous whole, with its own local control and identity, and within the limits of the general policy and authority, absolute on matters pertaining to or which affect only that territory," the AT&T annual report stated. This policy continues to guide Bell System operations today. In December, 1913, AT&T agreed to provide long distance connection of Bell System lines to the numerous independent telephone systems which had developed after the expiration of the Bell Patents.2 This arrangement contributed to the development of the entire telephone industry in the United States and it is because of this access to the Bell System's nation-wide network that each of America's telephones may be connected to all the others. REGULATORY AGENCIES As early as 1910, by means of the Mann-Elkins Act, the Federal Government vested certain interstate telephone tollrate authority in the Interstate Commerce Commission. In 1934, this commission was superceded by the Federal Communications Commission, which had broad regulatory authority and which continues today as the body regulating the interstate rates and services of the Bell System. In addition, since almost the beginning of the century, state regulatory bodies, usually called Public Service Commissions or the like, have regulated the intrastate rates and services of telephone companies. In Texas rates are regulated by various city bodies. Both Federal and state regulatory bodies exercise direct control over the accounting, rates and services of the Bell Telephone companies and indirect control of Western Electric's prices and profits. ********************************************************* Foot Note 2 - The terms of the agreement are contained in the so-called "Kingsbury Commitment," a letter to the U.S. Attorney General dated December 13, 1913 and signed by Nathan C. Kingsbury, at that time vice president of AT&T. Elsewhere in this letter, AT&T announced its intention of disposing of such telegraph stock as it owned and noted that the company would not acquire any more competing telephone companies. ********************************************************* AT&T's ROLE IN THE BELL SYSTEM The American Telephone and Telegraph Company, the Bell System's parent organization, acts as an operating unit and a service group. Before examining the activities these functions require, however, it seems wise to make two points concerning the use of words. First of all, the term "Bell System" refers mainly to a concept of service rather than a sharply defined entity. It is rather like the British Commonwealth, and a little like Dixie in this respect. The Bell System provides communications services through the actions and operations of the Bell Telephone companies and AT&T's Long Lines Department. Use of the term "Bell System" is a convenience to suggest the common purpose and shared responsibility of the various companies contributing to the operation, growth, and improvement of the whole nationwide network and the international connecting links. Note also that terms denoting parts of the corporate structure vary from company to company. In Western Electric, for example, the word "Division" is used to identify basic functions such as manufacturing, engineering and legal. In AT&T, however, the word "Department" is used for this purpose. With this in mind, let us look at the relationship of AT&T to other Bell System members and also examine the company's structure. AT&T's basic relationship to other units of the Bell System has five aspects. 1. AT&T owns 99.82 per cent of Western Electric stock. The equipment, services, and supplies that Western Electric furnishes the operating units of the Bell System are characterized by their compatibility, their reliability, uniform high quality and reasonable cost. 2. AT&T shares ownership of Bell Telephone Laboratories with Western Electric. Bell Telephone Laboratories carries on an intensive program of basic research and develops prototype designs for new communications equipment. This equipment, when manufactured in volume to uniform standards, enables the 23 Bell Telephone companies to furnish their subscribers with top quality communications services. 3. Of the 23 Bell Telephone companies, 21 are majority- owned subsidiaries of AT&T, which holds a substantial minority interest in the remaining two. 4. To assist in and coordinate the activities of these operating companies, AT&T undertakes various studies and furnishes various services from its General Departments which are of System-wide application and which would therefore involve substantial duplication of effort if carried out individually by the separate companies. 5. The Long Lines Department of AT&T interconnects the local facilities into a continental network. The same network carries radio and television programs and a variety of other communications across the nation. Long Lines also provides the Bell System with overseas service to 160 foreign countries. The basic relationship between AT&T and the operating companies is defined by the license contract. The term "license contract" dates from the early days of the Bell System when local companies were first licensed to use Bell telephones. Universal service results from a division of responsibilities, some filled by AT&T and some by the associated operating companies according to where and how the work can be done best. To reimburse AT&T for the services it provides under the license contract, the operating companies pay one per cent of their operating revenues (excluding certain minor items). The concept of teamwork which unites all units of the Bell System results in practice in an active interplay of activities by all the component units, AT&T incurring major expense to assure the increasing efficiency, versatility and utility of the companies in which it owns stock. As the goal of service is common to all Bell System "partners," so shared responsibility is the means whereby these companies have worked together to realize the goal. CORPORATE STRUCTURE The basic policy of AT&T is determined by the Board of Directors. Members of the Board are elected to one year terms by AT&T shareowners at each annual meeting. The number of these directors may vary, according to the by- laws, from 15 to 19, with the exact number at any one time established by the Board itself. The Chairman of the Board also serves as the Chief Executive Officer of the company. One or two other AT&T officials are also members of the Board. Most of the directors are men of national reputation in business or education who are otherwise unconnected with the Bell System. The Board's basic responsibility is to assure sound management of the company in terms of present operations and long-term plans; in general, detailed technical aspects of operating the business are not of direct concern to them. To the Chief Executive Officer, however, they are of great concern. As the top man in management, his task is to direct the activities of a company that is divided functionally into two basic organizations, the General Departments and Long Lines. THE GENERAL DEPARTMENTS The General Departments, employ about 3,000 people. The two largest of these departments are Operations and Engineering. In general, the operating companies deal directly with the appropriate General Department except in matters of general Bell System policy which are referred to the AT&T president and his cabinet of vice presidents. Operating companies turn to the AT&T Engineering Department for performance and cost information and advice regarding types of equipment and systems. This department sets technical requirements for new equipment and systems, and establishes the operation and performance objectives followed by Bell Laboratories and Western Electric in their development and manufacturing work. Additionally, Engineering coordinates other System units - Bell Laboratories, Western Electric and operating companies - in the introduction of new equipment and methods and maintains data needed by an operating company to determine comparative costs of alternative installations. It also assists operating companies on depreciation matters, and on procedures for studies of telephone plant, revenues and expenses. The Operations Department includes several divisions, each interested in a specific, essential aspect of providing communications service locally. These tend to parallel the departmental structure of the operating companies. The Plant Division, for example, develops methods and routines for putting in and maintaining all apparatus and equipment within an operating company's jurisdiction. This Division additionally advises the companies on the purchase and use of necessary tools and vehicles. The Traffic Division is mainly devoted to finding ways for operating companies to improve service and reduce the costs of providing it. Traffic measures are developed that operating companies can use in analyzing and interpreting traffic results and trends. In addition, Traffic explores new operating methods and facilities, and provides ways by which an operating company can determine what sort of equipment would best suit its purposes. The Rate Division within AT&T's Operations Department advises operating companies on ways to realize the widest practical use of telephone services through overall treatment of rates and regulations. The Commercial Division helps operating companies establish good relations with its existing customers through sound methods, practices and procedures. In addition, it helps with estimates of future service demands. Other divisions of the Operations Department advise operating companies regarding special communications requirements of government agencies, and prepare System- wide operating results for operating companies to use in improving performance. A department that has grown in importance in recent years deals with Marketing matters. This unit has three divisions, Marketing Development, Sales, and Data Communications Training. The first, Marketing Development, analyzes information relating to customer wants and needs, plans products to meet those needs, and then helps the operating companies evaluate sales results. The Sales Division advises and assists the operating companies in setting up sales programs, while the Training Division develops training material and provides instruction on data communications for operating company engineers and marketing personnel. Financial, accounting and statistical experts staff the Departments reporting to the Comptroller and the Treasurer. A prime function of the Comptroller's organization is arranging for temporary funding for operating companies pending final cash advances of one sort or another. The Department also assists the operating companies in tax matters, and arranges to have each company audited annually by independent public accountants. Comptroller's also furnishes advice and information to operating companies regarding accounting and actuarial matters connected with License Contract costs, separations and revenue divisions, rate cases, and accrual rates for service pensions. The Treasury Department keeps operating companies abreast of factors influencing Bell System financing, as well as handling the many details related to that financing. The Legal Department provides assistance and advice to operating company counsel on matters of general Bell System interest, and represents the operating companies before certain governmental courts and commissions. Other General Departments assess the System's dealings with the public, personnel and the rest of the business community, and formulate System-wide programs designed to enhance the relationship. In addition, these units continually conduct new studies related to their work, and survey other authoritative material in order to make it available to the entire System. The various General Departments also receive in a steady stream copies of reports made by the operating companies concerning local activities pertinent to their interest. This material is evaluated by the appropriate organization and is compiled with similar studies by the operating companies themselves into over-all comparative performance indexes for both the AT&T management and for operating companies to use in improving operational effectiveness. LONG LINES DEPARTMENT The purpose for which AT&T was originally formed in 1885 interconnecting various intrastate telephone exchanges - is the responsibility of AT&T Long Lines Department. The extensive switching equipment, cables, microwave systems and associated equipment that comprise Long Lines' interstate network makes possible telephone service across the nation and around the world. But this is only a part of the story. Long Lines also provides teletypewriter exchange service (TWX), transmits TV and radio programs from city to city and coast to coast along with coded data, telephotographs and messages using private line telephone and telegraph facilities. Long Lines has the autonomy of an operating company even though it is organizationally a part of AT&T. Its Board of Directors, consisting of AT&T vice presidents and Long Lines operating heads, set the general operational policy that is implemented by the Chief Executive Officer through the organizations headed by his operational aides. Long Lines is organized geographically as four areas. Each of these areas - Eastern, Central, Southwestern and Western - has its own plant, traffic, commercial, engineering and staff organizations as extensions of the Long Lines headquarters in New York City. There are about 28,000 Long Lines employees working in 43 states and the District of Columbia. Plant investment represents about nine per cent of the Bell System total. Responding to the increasing demand for its service, Long Lines has made substantial increases to its investment in recent years. Interstate networks exceed 76 million circuit miles and consist principally of cable, radio and open wire. In addition there are underseas cables connecting the U.S. mainland with Jamaica, Puerto Rico, Hawaii, the British Isles and the European Mainland. From Hawaii a trans- Pacific cable forms a link with Japan. Other overseas communications are transmitted via radio. OWNERS OF THE BELL SYSTEM Some 2,250,000 people own an interest in the Bell System through their investments in AT&T stock. Of these, over 300,000 are Bell System employees who have purchased shares through payroll allotments. AT&T has more than twice as many common stockholders as any other corporation in the United States - more than the next two companies combined in fact. Just about every type of American is represented in this assembly, including farmers, clerks, lawyers, clergymen, mechanics, civil servants, teachers, merchants, widows and retired people. The man who became AT&T's two millionth shareowner in 1961, for instance, was a small town druggist in Kansas. These investors have supplied a good part of the capital that has been required to realize the Bell System's potential of growth. They have invested in the company in expectation of receiving a reasonable rate of return and, indeed, AT&T dividends have a well-deserved reputation for their uninterrupted regularity since 1881. The dividends have risen, too. For about 15 years ending in 1921, for instance, the rate was $8.00 per share per year. From 1922 to 1959, the rate was $9.00 a share. When the stock was split three-for-one in April, 1959, the rate was set at $3.30 (equivalent to $9.90 on the old basis). Following stockholder approval in April, 1964, the stock was again split two-for-one with a dividend rate of $2.00 established for the new shares. Geographically, AT&T stock is more widely held than the stock of any other corporation, and it is distributed in general accord with the investment wealth of the country, with a somewhat higher ratio in New England where the telephone was invented and originally financed. At the end of 1901, shortly after AT&T had succeeded American Bell as parent company of the Bell System, 87 per cent of the owners were located in New England. As increasing amounts of new capital were required, the distribution of AT&T owners extended more and more into the Eastern states. Starting in 1915 - when the long distance lines reached the West Coast, the Central and Pacific states began to be represented more definitely in the AT&T shareowner family. By 1930, the approximate present-day geographical distribution was achieved: New England 20 per cent; Eastern 40 per cent; Central 15 per cent; Pacific 10 per cent; all others 15 per cent. There were 7,536 shareowners of AT&T in 1900. Within 12 years the 50,000th owner joined the company family. Just six years later - 1918 - the 100,000 mark was passed. By late 1930 the number of owners had climbed to a half million. The one-millionth milestone was reached in May, 1951 within a few weeks of the 75th anniversary of the invention of the telephone. The two-millionth shareowner was added to the list just 10 years later, in June, 1961. Approximately 28 per cent of the shareowners have held their AT&T stock for 10 years or more. And 15 per cent have been shareowners for at least 15 years. Some 803,000 accounts are in the names of women. As individual owners, women outnumber men two to one. Furthermore, 600,000 shareowners are represented by joint accounts - usually man and wife. Each year, AT&T reports its 30 largest shareowners to the Federal Communications Commission. A recent report reveals that this group is comprised of 22 bank nominees (who may hold stock for hundreds of customers in each account), three brokers, two insurance companies and three banking firms. The aggregate holdings of these 30 accounts represent only 5.65 per cent of the total stock; each of these accounts holds stock in a fiduciary, or trust capacity. Only one shareowner, a brokerage house holding many thousands of accounts for its clients, has slightly more than one per cent of the total stock outstanding. The maximum ownership of any individual is less than one- thirtieth of one per cent. *************************************** III - Bell Telephone Laboratories The gradual evolution of Bell Telephone Laboratories as a separate entity in the Bell System and its subsequent history reflect the ever-increasing importance of creative technology in communications. As early as 1883, the American Bell Telephone Company maintained an experimental shop in Boston to supplement the activities of its Electrical and Patent Department. In 1884, this organization was officially recognized as the Mechanical Department, though the function it performed would today be called research and development. By 1907, the Mechanical Department had become the Engineering Department of AT&T and was broadly responsible for Bell System engineering, development, and research work. This department established engineering standards for plant design, prepared central office specifications and advised the associated companies on current plant and traffic problems. It also tested and inspected all telephones and apparatus manufactured by Western Electric, whether in Chicago or New York. However, Western Electric also maintained laboratories in Boston for work connected with the development of equipment and apparatus, the basic design of which was supplied by the AT&T Engineering Department. In 1907, the Western Electric and AT&T research and development staffs were consolidated as the Western Electric Engineering Department at 463 West Street, New York. AT&T's Engineering Department retained its general responsibility for the compatibility of the growing Bell System as to equipment and service and Western Electric assumed responsibility for the testing and inspection of its telephones and apparatus. The research and development activities consolidated at West Street gradually expanded in response to the pressing need for improvement and advance in telephony. Increasing importance of basic research in the development of communications during the early 20's led to the consolidation of Western Electric Engineering Department and a part of the AT&T engineering department as Bell Telephone Laboratories on January 1, 1925. Ownership of the new company was shared equally by AT&T and Western Electric with the Board of Directors chosen from executives of each of the owner companies. This arrangement emphasizes the Laboratories dual function in serving the specific needs of both Western Electric and the Bell Telephone companies. To this end, Bell Telephone Laboratories performs at cost scientific research and development work for the Bell System in communications in two broad areas. AT&T authorizes and pays for research and fundamental development projects in such fields as physics, chemistry, metallurgy, electronics, acoustics and mathematics which relate to the science of communications and for systems engineering projects which seek to develop applications of technological advances in these fields in terms of Bell System service. Western Electric authorizes and pays for development and design of new apparatus and equipment and works with the Laboratories to develop a means of translating the designs into items capable of economical production in quantity. In addition, work performed for the U.S. Government by Bell Laboratories is authorized by Western Electric and by Bellcomm Inc. Since inception, Bell Laboratories has been pre-eminent in communications technology. At first a good part of the Laboratories' effort went into hardware development to increase the reliability and life of the equipment Western Electric produced and the operating companies used. A further large effort has been devoted to developing ways to increase the efficiency of Bell System equipment. An example of this is TASI (Time Assignment Speech Interpolation), a Laboratories development that doubled the capacity of the first two trans-Atlantic cables by utilizing the milliseconds of silence in ordinary speech for further transmission. Today the technical work of the Laboratories is divided into three major fields: Research, Systems Engineering, and Development. Research represents the search for new knowledge, for new scientific principles. Although carried out in scientific disciplines which closely relate to the art of communication, research is not aimed at specific changes in the telephone system. Rather it is concerned with trying "to outguess the future" as to where the unexplored areas of science may yield discoveries of value to the telephone industry and exploring these areas in depth. Although the Research Departments comprise only about 12 per cent of the technical staff of the Laboratories, they represent the fountainhead from which have flowed thousands of discoveries that have shaped the character of today's and tomorrow's communications systems. In 1937, Dr. Clinton J. Davisson received a Nobel Prize and, in 1956, three others - Drs. W. H. Brattain, W. Shockley and J. Bardeen - shared another; hundreds of others have received awards and honors representing major distinction in their fields. Systems Engineering represents a relatively recent addition to the Laboratories' organizational structure, but the function itself goes back many years. Systems engineers have intimate knowledge of telephone plant and operations and maintain close contact with telephone company engineers concerning the Bell System's needs and opportunities for economy and improvement. Systems engineers also keep in close touch with Labs' research and fundamental development. Their function is to match new knowledge and new approaches to the needs. They outline a broad technical plan for a development (such as electronic switching, communications satellites or T-1 carrier), its objectives, and its economic and service worth or military value. The Systems Engineering Departments together comprise about 17 per cent of the Labs' technical staff. Largest of the technical groupings are the Development Departments, totaling about 70 per cent of the technical personnel. Slightly less than a third of these are located in Branch Laboratories in Western Electric manufacturing locations at Burlington, Winston-Salem and Greensboro, North Carolina; Allentown and Laureldale, Pennsylvania; Columbus, Ohio; Merrimack Valley, Massachusetts; Indianapolis, Indiana; Kearny, New Jersey; and Baltimore, Maryland. Development engineers have the responsibility of carrying out the project, creating detailed plans, developing hardware and equipment as needed, and providing WE with the designs and specifications for manufacture or purchase. Development work covers such areas as transmission, switching, electronic components, telephones and other customer products, power systems, data communications, outside plant, switchboards, and a number of developments for the Defense Department - including the Nike family of missile systems, radio command guidance, and underwater sound systems. In practice, of course, research, systems engineering, and development all work very closely together and with Western Electric and the Bell Telephone companies. Feedback from manufacturing, for example, often is an important factor in determining paths of scientific inquiry pursued in Research, as well as being a major consideration in Systems Engineering and Development. And, of course, the needs of the telephone companies are controlling in establishing objectives for both Bell Telephone Laboratories and the Western Electric Company. The interrelationship of groups in the Laboratories is illustrated by the transistor. Discovery of the transistor effect came out of research into the nature of semiconductors. Its perfection as a device was carried on by the Development organization concerned with electronic components. When it had reached a stage of development, in terms of performance and economical manufacture, that made it feasible for use in the telephone system, Systems engineers begin to design communications around it. These systems were then carried through to working hardware by the Development engineers and into manufacture by Western Electric. For many years, both Bell Laboratories and Western Electric concentrated their cooperative effort on helping the Bell Telephone companies make telephone service available to more and more Americans. In recent years, however, the Bell System network has been used to transmit more kinds of communications. AT&T and the operating companies, therefore, now look more than ever to Bell Laboratories for innovations and improvements resulting from technological advance. Most Bell Laboratories activities are carried on at four locations in New York and Northern New Jersey: 463 West Street, New York - now principally used for administrative and staff work. Murray Hill, New Jersey - the main center of research work and of much of the work in electronic component development and transmission systems and development. Whippany, New Jersey - the center for military research and development work. Holmdel, New Jersey - a laboratory opened in 1962, with work going on in such fields as electronic switching, data communications transmission and switching, and new types of telephone equipment for the customer. In Spring, 1964, Bell Laboratories announced plans to build a new center for development work on electronic switching systems near Naperville, Illinois fairly close to WE's Hawthorne Works. About 1,200 people are scheduled to work at the laboratory when it is completed in 1966, including the electronic switching organization at Holmdel and a small number of WE engineers from Hawthorne Works and the Systems Equipment Engineering organization. *************************************** IV - The Bell Telephone Companies The communications research and development programs carried on at Bell Laboratories ... the equipment and services that Western Electric supplies . . . and the coordination of the entire Bell System effort provided by AT&T continue only so that the Bell Telephone company subscriber receives the variety of reliable communications service he desires. The Bell Telephone companies are the last link in a chain of service which joins together all these other efforts. Their success in meeting the needs of their subscribers measures the effectiveness of the entire Bell System. The responsibility for satisfying the subscriber is not only an obligation which the Bell Telephone companies have accepted for themselves. It is recognized by law. Forty- seven state commissions, and city councils in Texas regulate the activities of the operating companies in the territories they serve and evaluate their effectiveness in serving. Under these regulations, the operating companies must carry on their business in terms of local needs. Expansion programs have to be planned and engineered to be worthwhile to the local customers. Rates for service must be justified on the basis that the revenues are necessary to meet the costs of doing business within a particular area. Since they are accountable under regulation and speak for the customer, the Bell Telephone companies, naturally enough, have a great deal of influence in setting the course of the whole Bell System. There are 23 Bell Telephone companies, of which 21 are subsidiaries in which AT&T owns more than 50 per cent of the capital stock. These 23 companies are: New England Telephone and Telegraph Company New York Telephone Company New Jersey Bell Telephone Company Bell Telephone Company of Pennsylvania Diamond State Telephone Company (which serves Delaware) Chesapeake and Potomac Telephone Company (which serves Washington, D.C.) Chesapeake and Potomac Telephone Company of Maryland Chesapeake and Potomac Telephone Company of Virginia Chesapeake and Potomac Telephone Company of West Virginia Southern Bell Telephone and Telegraph Company Ohio Bell Telephone Company Michigan Bell Telephone Company Indiana Bell Telephone Company Wisconsin Bell Telephone Company Illinois Bell Telephone Company Northwestern Bell Telephone Company Southwestern Bell Telephone Company Mountain States Telephone and Telegraph Company Pacific Northwest Bell Telephone Company Pacific Telephone and Telegraph Company Bell Telephone Company of Nevada (a wholly owned subsidiary of Pacific Tel. & Tel.) Southern New England Telephone Company (in which AT&T owns less than 20 per cent of the capital stock) Cincinnati and Suburban Bell Telephone Company (in which AT&T owns just under 30 per cent of the capital stock) (AT&T also owns less than three per cent of Bell Telephone Company of Canada stock. Personnel of these two companies exchange pertinent information, and AT&T provides services to Bell Telephone of Canada under a license contract.) The relationship between AT&T and the operating companies could be misunderstood, particularly by those who automatically equate stock ownership with ironbound controls. The wide variety of local conditions existing in so large a nation as ours make close surveillance impractical. Service arrangements and equipment requirements vary markedly from one part of the country to another. And even within the territory of a particular operating company, needs can vary markedly from year to year, from place to place. These needs can best be evaluated by men on the spot who can foresee special service requirements resulting from a mushrooming suburban community, for instance, or who can estimate the growth pattern of a community and therefore determine the necessity and location for additional central offices. Each of the Bell Telephone companies has a Board of Directors composed of business men, educators and other prominent persons familiar with the problems and possibilities of their local area. The particular corporate structure varies slightly in details from one operating company to another, but we can describe the management organization of a typical (and hypothetical) operating company. Reporting to the Board of Directors of such a company, and responsible for its operations is the president. Reporting directly to the president are company officers heading organizations equivalent to Western Electric Divisions, although in most operating companies' terminology they are described as departments. These generally include the following: operating, personnel, information (or public relations), secretary, legal, treasurer, and comptroller. A vice president and general manager heads the operating department which includes the functions and services of the general plant manager (including construction and plant engineering), the general traffic manager (including central office and PBX operators), the general commercial manager (including rates and telephone development studies, business office activities and the servicing of public telephones) and the chief engineer (including building equipment, outside plant and radio transmission). Essentially, AT&T asks only that the operating companies be well run, that they provide good service, treat employees equitably, maintain a favorable image among the public they serve and return reasonable profits on the money invested in their operations. How these things are done, by and large, is left to the operating companies. AT&T naturally keeps close watch on trends which seem to be developing in a way that could affect the business. AT&T is the Bell System's contact with Federal Agencies such as the FCC, and there are many special services performed by AT&T under the terms of the license contract already discussed. Without such centralized coordination by AT&T, achievements like the nation-wide changeover to dial TWX service in September, 1962 and the continuing System-wide move toward total Direct Distance Dialing would be impossible. The contractual relationships between Western Electric and the Bell Telephone companies is embodied in the Standard Supply Contract that Western Electric has with each of the operating companies. These contracts outline the materials and services that Western Electric will provide to the operating telephone companies at their request and include the terms and conditions upon which these materials and services are provided. One of the provisions of the Standard Supply Contract succinctly explains the uniqueness of the relationship between WE and the telephone companies. This is the one that states "nothing herein contained obligates the Telephone Company to purchase any materials from the (Western) Electric Company." WE can retain their business only by virtue of the quality of its products and services and its low prices. That our company does supply much of the Bell Telephone companies' needs is tacit recognition of the resourcefulness of WE people in meeting the requirements of the operating companies and a validation of the concept of teamwork which unifies the Bell System's efforts. *************************************** Part Two: Western Electric *************************************** V - History of Western Electric In January, 1869, a laconic entry in the Journal of the Telegraph announced that the firm of Shawk and Barton had been formed in Cleveland, Ohio for the manufacture of fire and burglar alarms and other electrical devices. This was the acorn of enterprise. Today, Western Electric is one of the top dozen corporations in American industry. Growth to help the Bell System meet growing public demand for its services has been a constant factor in Western Electric's history. At the outset it was a small company, a shoestring enterprise of which the physical plant comprised the equipment of the former Western Union repair shop in Cleveland. George Shawk had been the foreman of the shop, Learning it was to be up for sale, he looked for a partner to share the purchase with him. The man he found was Enos M. Barton, a 27-year-old telegrapher from Rochester, N.Y. They opened for business in January, 1869. Among the new firm's customers was a former Oberlin College Physics professor, Elisha Gray. An inventor, Gray used the small company as a source for parts and models for his experiments. He and Barton soon found they shared a common enthusiasm for the future of electrical apparatus - particularly telegraphic devices. Barton foresaw a long- range development for the company in which be had invested all of his meager capital. He looked to make it into a manufacturing Plant capable of playing a leading part in the dawning electrical age, and Gray soon came to share his convictions. Shawk, however, felt such plans were too ambitious and offered to sell his half-interest to Gray. Both Gray and Barton were acquainted with Anson Stager, former Chief of the U.S. Military Telegraphs during the Civil War. Learning of their plans, Stager advanced Gray the money needed to buy the half interest and also agreed to become an equal partner at such time as the two men could arrange to move the business to Chicago. An agreement to this effect was signed on November 18, 1869 and by the end of the year the firm of Gray and Barton was open for business in Chicago. From the first, the company gained a reputation for integrity and quality workmanship in the manufacture of telegraph apparatus, fire and burglar alarms, the Gray telegraph printer and other devices. Then the great fire of 1871 ravaged Chicago. The fire was extinguished within two blocks of the Gray and Barton shop and their emergency service in producing equipment to restore communications in the stricken city won public approval and brought unprecedented business in supplying apparatus for the permanent replacement of equipment consumed by the flames. In 1872, the $150,000 Western Electric Manufacturing Company was organized as successor to Gray and Barton. It soon became a major manufacturer of Morse instruments and began greater production of the Gray printer telegraph. By 1876, the Western Electric trademark, affixed to a wide variety of electrical equipment, had gained high prestige - gratifying progress for a firm less than 10 years old that numbered but 65 people on the payroll. At the Centennial Exposition held that year in Philadelphia, Western Electric won five gold medals for devices of its own manufacture. At the same exposition, Alexander Graham Bell demonstrated a device which he called the telephone. His patent for the telephone, U.S. No. 174,465, had been issued four months before, on March 7. On January 28, 1878, the first commercial telephone exchange in the world opened for service at New Haven. The first directory appeared a month later. It listed 50 names. The popularity of the telephone had grown to such an extent that by the end of 1881 there were 70,000 telephones in service. On January 12 of that year, the Inter State Telephone Company opened the first commercially successful long distance line spanning the 45 miles between Providence and Boston. Almost every month new exchanges were opening and much experimentation was being carried on concerning long distance transmission. The quality of service varied markedly, however, and there was no attempt at standardization by the various telephone companies. It was apparent to the American Bell Telephone Company that common standards and a common purpose shared by the people who made telephone equipment and those who operated it would prove essential to the orderly development of the telephone. Since Western Electric had pioneered much electrical equipment and telephone apparatus - the Scribner switchboard, for example - the company was clearly well qualified to manufacture Bell Telephone equipment. Moreover it has a reputation for high quality products built to offer reliable, long-lived service. WESTERN ELECTRIC ENTERS THE BELL SYSTEM Thus early in 1881, General Stager, Western Electric president, and Theodore N. Vail, at that time general manager of the American Bell Telephone Company, explored the possibility of Western Electric becoming the manufacturing unit of the Bell System. As a result, the Bell company acquired an interest in Western Electric Manufacturing Company. Further capital expansion was required and as a result, in late November, 1881 the company was reorganized as the Western Electric Company of Illinois with a capitalization of $1,000,000 in which the American Bell Company had a major interest. The first manufacturing contract between the parent organization and Western Electric was signed on February 6, 1882. Western Electric's entry into the Bell System was the capstone to General Stager's career. In January, 1885 failing health made it necessary for him to resign the presidency of the company. In March, a month before his 60th birthday, he died. William S. Smoot, of the Remington Arms Company, succeeded Stager as president but died within a year, to be succeeded by Enos M. Barton. At his accession, the fin-n be had helped to found 17 years before had become one of the largest units in the Bell System. These early years of Western Electric's existence had been an era of expansion for the whole American economy. So vast the scope of growth, so rapid the rate, it was difficult for anyone to assess the change. With pride in achievement, there was a growing desire by Americans to exhibit their progress to the world. The four hundredth anniversary of the discovery of the New World provided an excuse for such an exhibit. In 1890, the announcement that a world fair was to be held in Chicago two years later provoked a frenzy of activity by businessmen anxious to display the superiority of their wares. The Bell System designed and constructed a record- breaking 900-mile circuit between New York and Chicago. The circuit was personally opened by Alexander Graham Bell early in 1892 and was in full operation for several months before the delayed World Colombian Exposition finally opened. By 1900, increasing business had created for the company a substantial competence in purchasing. To Harry B. Thayer, manager of the company's New York branch, it was evident that if the items required by the various Bell Telephone companies could be purchased through Western Electric it would greatly simplify the task of insuring uniformity of quality and compatibility throughout the whole expanding network. BUYING FOR THE BELL SYSTEM Thayer discussed the idea with Theodore Spencer, general superintendent of the Bell Telephone Company of Philadelphia. The first supply contract was signed by WE and the Philadelphia company in 1901. By 1913, supply contracts had been executed with all the associated companies in the Bell System. Since then, supply of items needed by Bell System companies for their operations has become a major part of WE's activity. In 1897, the company constructed a building at 463 West Street, New York as Eastern headquarters of the business and to house the New York shop. About the same time, WE introduced some major innovations in business that have since become standard throughout industry. These included dimensional drawings of piece parts, the use of personnel records, specification and quality standards, and the establishment of training courses for college graduates who had come to the company. Many new distributing houses were also opened. In 1903 Barton authorized the construction of the first buildings of the Hawthorne Works at Cicero, Illinois. By 1906, there were over 4,000,000 telephones in the country. In the same year, 1906, Western Electric established a pension plan for employees - one of the earliest in American industry. When, in 1907, Theodore N. Vail became president of the American Telephone and Telegraph Company, he undertook a reorganization of finances, general management, and engineering and research work. In the summer of that year, AT&T development personnel moved their laboratory from Boston to New York and merged with a similar group of Western Electric people. At the same time a number of WE development engineers in Chicago relocated in New York to form a part of the new centralized unit. Up to this time, all telephones and apparatus made by Western Electric, whether in Chicago or New York, had been inspected in Boston by a section of AT&T headquarters engineering. Now, inspection was taken over by Western Electric as a new function of its manufacturing activities. The increasing responsibilities of the business as well as the advance of years had undermined Barton's health. In 1908, at the age of 66, he sought a less active role. Thayer was elected president to succeed him and Barton became chairman of the board, retaining this office until his death seven years later at the age of 73. By now the nation had well over 6,000,000 telephones and WE's Hawthorne plant had continued to expand through the construction of additional buildings to meet the demands of the Bell Telephone companies. The increasing demand for communications equipment required concentration on this job. Accordingly, the company disposed of its power apparatus manufacturing business in 1909. "ONE POLICY, ONE SYSTEM, UNIVERSAL SERVICE" In the fall of 1908, AT&T first made use of national advertising to tell the story of the Bell System as an institution of American life. The theme of the message was "one policy, one system, universal service" and the parent company was to devote much energy in the years ahead realizing this end. Impelled by the goal of a nation-wide network, Bell System engineers pursued scientific developments eagerly, seeking knowledge for practical application. Late in 1912 Dr. Lee De Forest demonstrated a revolutionary device to a group of Western Electric and AT&T engineers. It was an improved version of the prototype vacuum tube he had first conceived in 1906 and could, under some circuit conditions operate as a true amplifier. One of the Bell System engineers at the demonstration, H. D. Arnold, set out to produce a higher vacuum tube. His success made the three-element tube a reliable amplifying tool. About the same time the oscillating capabilities of the vacuum tube were discovered independently by De Forest and E. H. Armstrong, and vast possibilities in carrier systems and in radiotelephone systems were opened up. By mid-1914 these possibilities were put into practical realization. Moreover, regarding audio breakthroughs in all respects, dependable engineering let life's activities have impact surprising by one s ordinary knowledge. On October 21, 1915 the first trans-Atlantic radiotelephone call was placed between Arlington, Virginia, and Paris. The brief conversation was also picked up in Honolulu. Earlier in the year telephone service over wires had spanned the country from coast to coast; now trans-Atlantic radiotelephony had been proved to be possible. In 1916, engineers of Western Electric and AT&T in cooperation with the United States Navy conducted a mobilization test and established a nation-wide communications network of telephone, telegraph, radio and teletypewriter service among points on the continent and ships deployed in the adjacent waters. This communications network proved to be of great value when the United States entered the war in April, 1917. One of its first off- shoots was the ship-to-shore radio telephone equipment which Western Electric supplied the Navy in quantity. The emergence of aircraft as an effective military weapon resulted in the need for air-to-ground communications and here again Western Electric was a pioneer. WE also supplied U.S. Army cantonments, throughout the country with telephone equipment while the company's British branch developed a submarine detector, the "Nash Fish," for which its inventor, G. Howard Nash, was decorated by the British Government. WE's total sales during the war amounted to $31,918,000. THE NETWORK GROWS IN SERVICE With the Armistice, Western Electric refocused its interest on contributing to the Bell System network. There were now 10,000,000 Bell System and connecting telephones in the country. The figure had doubled in just ten years. In 1919, the Bell System announced plans for the introduction of dial telephone service. This was to prove a major undertaking for the Bell System's manufacturing and supply unit. In 1922 Western Electric organizations handling Bell System telephone business were separated organizationally from those concerned with its electrical supply business. In 1923 construction began on the Kearny Works. The first production there was of telephone cable, in 1925. The Bell System's rapid growth during the '20's and the consequent need for enormous quantities of apparatus and equipment made it quite clear that serving the growing nation-wide Bell System network had become a full time responsibility for Western Electric. Consequently, in 1925, WE formed the Graybar Electric Company, named in honor of Enos M. Barton and Elisha Gray, for the purpose of handling its electrical supply business. The increasing responsibility of Bell System requirements dictated a further separation and, in 1928, Graybar's common stock was sold to its employees - a new departure in large corporation ownership. WE's interest in Graybar was limited to preferred stock, the last shares of which were retired in 1941. During 1918 Western Electric's various foreign operations had been regrouped in a subsidiary called International Western Electric Company. In 1925, as an additional step in its effort to concentrate on serving the needs of the expanding Bell Telephone network, WE sold the subsidiary. Earlier in the same year, the Western Electric engineering department at West Street, New York, was incorporated as the Bell Telephone Laboratories.(3) As an outgrowth of its research in telephony, Bell Laboratories developed and Western Electric produced, in 1926, the equipment that made sound motion pictures practicable. Early in 1927 Bell Laboratories gave the first public demonstration of television by wire when the then Secretary of State, Herbert Hoover, engaged in a brief conversation with AT&T president Walter S. Gifford on a relay between Washington and New York. *************************************** Foot Note 3 - See Chapter III. *************************************** A bit earlier in the year, commercial radiotelephone service opened between New York and London - with Western Electric equipment providing the means. Then came the formal opening of telephone service between the United States and Mexico. As the Bell Telephone network continued to expand, Western Electric concentrated on the production of step-by-step and panel dial-switching equipment to replace manual central office equipment. In 1929 work began on a third great manufacturing location, the present Baltimore Works. At mid-year, the country had never seemed more prosperous -nor had any of the other units of the Bell System. The number of telephones in the nation now stood at 20,000,000. On October 29,1929, some 16,000,000 shares of stock changed hands on the New York Stock Exchange. In a stark demonstration that the science of economics also observes the law of gravity, values of corporate stock plummeted $15,000,000,000 by the end of the year. Ahead lay long years of near-paralysis for the American economy. Western Electric was to operate in the red for three years. In 1931, the Bell System inaugurated teletypewriter exchange service whereby any subscriber in the TWX network could be switched to any other subscriber. Equipment for this purpose was provided by Western Electric's subsidiary, the Teletype Corporation. On November 1, 1931 Western Electric acquired the Nassau Smelting and Refining Company at Tottenville, on Staten Island, New York. By this means, the company obtained a facility adequate to permit it to handle Bell System scrap, centralize scrap reclamation and assure the System of a dependable supply of secondary non-ferrous metals. INNOVATION FOR DEVELOPMENT The long-range development of the Bell System continued despite the Great Depression. In particular, overseas telephone service was expanded to many parts of the globe. In 1930, for example, Poland, Finland, Argentina, and Australia - among other distant lands - were linked to the United States by telephone. In 1931, Indonesia, Romania, Brazil, and the Hawaiian Islands were some of the points added; in 1933, India, Yugoslavia, the Mandate of Palestine, and Nicaragua; and in 1934, Syria and Japan. Then, on April 25, 1935, Walter Gifford, AT&T president, called T. G. Miller, vice-president - Long Lines. The call from one office to another at 32 Avenue of the Americas traveled over a 23,000 mile circuit to become the first round-the-world telephone conversation. During the same year, Bell Laboratories and WE engineers began development work that was to change the shape of America's telephones. This was the design of the combined handset telephone. Called the 300 desk set, it was introduced commercially by the Bell System in 1937. There were innovations of major significance in equipment, too. The first coaxial cable, used initially for multi- channel telephone tests, was installed between New York and Philadelphia in 1936. Toward the end of the year, a demonstration of the capabilities of coaxial cable was held for the press by Bell Telephone Laboratories. Less than a year later, in October, 1937, the trial began of a new type of central office switching equipment - crossbar - that greatly improved the speed of telephone calls and made direct dialing a reality. Shortly afterwards, WE installers began work on a crossbar office at Troy Avenue in Brooklyn, New York. This office, the nation's first commercial crossbar installation, cut into service on February 13, 1938. WESTERN ELECTRIC IN WORLD WAR II Begun in economic disaster, the '30's ended in War. As Germany once again prepared to overrun Europe, America began to arm. In June, 1939 the Federal Government authorized Western Electric to proceed with the manufacture of Signal Corps test sets. This order for more than $700,000 of equipment was WE's first major government contract of World War II. To be ready for the worst, the United States rapidly sought to develop effective armed forces. A vast chain of new military camps and bases came into being, each requiring extensive communications facilities. At the same time, American industry faced the familiar wartime problems of scarcity of men, materials, and equipment. In addition to a primary responsibility to supply communications equipment and services to the Bell Telephone companies, the needs of the Government became increasingly important. The skills acquired in serving the Bell System enabled WE to help meet these needs. In 1940, total WE sales to the Government reached $3,500,000. At the end of 1941, the figure stood at $41,000,000. With Pearl Harbor, the United States found itself engaged in a conflict of unparalleled scope. From the beginning of hostilities the Army and Navy indicated their confidence in the company's manufacturing and engineering skills by entrusting Western Electric with the development and production of numerous electronic devices - gun directors, bomb release computers, radar systems and underwater war- fare equipments. As the war progressed, an increasing proportion of the company's manufactures for the Government consisted of radar and associated equipment. In all, WE supplied 70 different types of radar during World War II. Their dollar volume equaled half of all the radar purchases made by the Government. By utilizing peacetime facilities to the utmost, by subcontracting, and by extensive leasing of existing plant facilities, Western Electric was able to limit its emergency plant investment to less than $6,000,000. This policy not only shortened the interval between development and production but also avoided construction expense that would otherwise have added to the overall burden on the nation's war economy. From 1942 through 1945, Western Electric supplied the Government with more than $2,300,000,000 worth of equipment for the Armed Forces. Service to the nation's defense effort was by no means concluded with the end of World War 11. Development work on the Nike missile had begun before the end of the war and in periods of crisis ever since, notably during the Korean Conflict, the company has hastened to respond to emergency needs. The history of WE since 1945 is replete with contributions to the nation's defense and space programs, examples of which are cited later in this book. POST WAR RECONVERSION When victory came, America found there were problems in returning to peace. For Western Electric, re-conversion proved a formidable task. The Hawthorne Works had to reconvert 90 per cent of its manufacturing area. At Kearny, re-conversion was involved to the extent of about 50 per cent of the telephone shops. The third WE Works at Baltimore required little re-conversion as the normal wire and cable facilities there were used during the war for materials of similar character required by the Armed Forces. Western Electric's contribution to victory had necessarily resulted ill a concentration on war work largely to the exclusion of its normal effort in serving the Bell System. The War Production Board had permitted only those additions and improvements to Bell System facilities that were necessary to the conduct of the war or for the repair and maintenance of essential civilian communications. The shift in Western Electric activity from war emergency to the demands of peace can be clearly seen in the figures for 1945. Of total Bell Telephone sales of $188,916,000, about 37 per cent occurred during the final quarter of the year. In these first months of peace, Western Electric delivered 600,000 telephones - 60 per cent of the company's total telephone production for the year. It represented a higher production rate than at any previous time in history. At the end of 1945, there were 27,946,000 telephones in the United States of which 22,446,000 were Bell Telephones. At the end of 1961 the year the number of AT&T shareowners passed two million - there were 84,450,000 telephones in the United States of which 68,640,000 were Bell. Yet numbers can only suggest the whole story of accomplishment. Today, the flexibility and versatility of the Bell System communications services which Americans make use of and depend on - and the array of instruments, apparatus, and equipment providing them - are far and away the finest in the world. NEW PLANTS, NEW PRODUCTS, NEW PEOPLE In helping make this so, virtually a new Western Electric has come into being since World War 11. At the end of 1945, company investment in plant stood at $163,143,000. Included in this figure were $5,771,505 representing war emergency plant. There were 80,029 employees. Just 18 years later, investment in plant and equipment exceeded $906,183,000 and there were more than 147,000 WE people. Well over two-thirds of all employees are now engaged in the manufacture of products which did not exist at the end of World War II. Of the 11 Western Electric locations designated as Works - Hawthorne, Kearny, Baltimore, Allentown, Indianapolis, North Carolina, Merrimack Valley, Omaha, Columbus, Oklahoma City, and Kansas City - all but the first three have been built since 1947, and all of the three pre-war Works have been so enlarged and renovated as, in effect, to qualify as new facilities. In the spring of 1946, the first multi-channel ultra-high frequency microwave system in the Bell System was placed in service in Southern California. Six weeks later, another microwave system linking Nantucket with the Massachusetts mainland opened for service. These two events foreshadowed the Bell System's intricate and widespread web of microwave systems which have since become a standard part of the integrated Bell Telephone network. In the following year, a major manufacturing development was announced which also helped provide the means for Bell Telephone companies to meet the demands for communications. The product was called Alpeth cable, an acronym indicating that aluminum and polyethylene comprise the cable sheathing. It came about, characteristically, as a result of Western Electric's search for better ways of making products of high quality at low cost. It was in 1947, too that WE's manufacturing division devoted considerable effort to the development of engineering techniques for the production of No. 5 crossbar - initially designed for use in telephone company offices adjacent to metropolitan areas. Other new products developed about the same time: No. 4 toll crossbar, Automatic Message Accounting (AMA) equipment and the 555 PBX. The country's first No. 5 crossbar office cut into service at Media, Pennsylvania on July 11, 1948. Twelve days earlier, on June 29, the 30,000,000th Bell telephone was installed in Marshalltown, Iowa. The following day at Murray Hill, New Jersey, Bell Telephone Laboratories held the first public demonstration of a device that was to usher in the new era of electronics. This was the transistor. The fortnight of firsts symbolizes the concerted efforts of Western Electric and its Bell System teammates in meeting the immediate requirements and building for the long-term development of the nationwide Bell Telephone network. In effect, it has proved to be a cycle of progress. As the component members of the Bell System worked together to provide more and better communications services, their success in this respect stimulated further demand, calling for a larger effort that, in turn, has induced a still greater demand. The increase in the use of coaxial cable illustrates this trend. On October 1, 1948, a $12,500,000 coaxial cable system opened to link the East and Midwest. During 1949, this network was extended 7,600 miles. A decade later there were 83,000 miles of Bell System TV circuits. And the product has been steadily improved, too. The coaxial cable which Western Electric now makes contains 12 coaxial units that can carry 11,160 conversations at the same time, or -with a lesser number of conversations - a variety of other communications like DATAPHONE service and TV. (Needless to say, it hasn't been roses all the way. As a member of the American industrial community, Western Electric has naturally shared in the downturns as well as the rises in the economy. In fact, history has shown that the demands of the telephone companies are quite volatile and WE must expand and contract its production to meet the needs of the Bell System. Western Electric's fluctuations in Bell business volume and earnings have been as great as those experienced by other manufacturers who serve a variety of customers.) During 1950, the kinds of telephones offered the public by the Bell Telephone companies increased. In response to the goal of service, for example, the "500" desk set telephone was brought into production at the company's newly opened Indianapolis Works. During the same year, production began on the volume control telephone, designed for the benefit of the hard of hearing. Then came the nite-light telephone, the Speakerphone, the CALL DIRECTOR(R) (1958) and the PRINCESS(R) telephone (1960). Production of color telephones began in 1954 and soon outpaced the regular black sets. The CARD DIALER(R) moved from the Indianapolis Works' model shop, where new telephone designs are produced for preliminary test and evaluation, to a regular production line in 1961, and then came the TRIMLINE(R) telephone and the telephone set for TOUCH-TONE(R) service in 1963. But more significantly, the current of change altered products made by Western Electric of which the average Bell Telephone company subscriber is hardly aware. This is the vital, unseen switching equipment that enables him to call any of the millions of telephones in the United States in a matter of seconds, and reach the majority of other telephones in the world. In 1952 Western Electric shipped the first 4A crossbar switching equipment, a key element in the nation-wide long distance operator toll dialing program. Direct Distance Dialing, first demonstrated in 1951 with a cross-country call from the Mayor of Englewood, New Jersey, to the Mayor of Alameda, California, has grown in service so that at present well over half of all Bell Telephones can reach a distant number without the need for operator assistance. During the late '50s and early '60s development work progressed on a new concept of switching which will gradually supersede electromechanical switching in the Bell System. Initial production on two Electronic Switching Systems (ESS) began in 1963. One of these is for central offices and the other for private branch exchange use. The first commercial central office was scheduled for service at Succasunna, New Jersey, in July, 1965, and the second, in Baltimore, about the same time. The first commercial system for private branch exchange use was installed at Cocoa Beach, Florida in 1963. Toll transmission has altered greatly, too. In 1949, for example, only radio carried overseas calls; cable was the backbone of the telephone network stretching across the continent. Today, an intricate web of radio relay systems now provides routes for many of the daily toll telephone calls and for most of the network television transmission while underseas cable systems span oceans. The Bell System's recent underseas cables make use of a repeater (developed by Bell Laboratories and manufactured by Western Electric) which enables a single cable to transmit in both directions. Hitherto, the Bell System used separate cables. Thus, through the Bell Laboratories -Western Electric teamwork, underseas cable repeaters were designed and produced to span the Atlantic. And, through the continuing research for better ways of serving, these repeaters, of revolutionary design when first produced in 1955, were superseded just seven years later by equipment of new design which afforded improved service. NEW AND BETTER WAYS OF SERVING The list of new communications products and services that have come into being through Bell System teamwork is a long and satisfying one. Western Electric's contributions to this team effort have taken the form of an intensive search for better, faster and more economical service to the operating companies. To maintain the lowest possible prices and at the same time maintain the traditionally high level of Bell System quality, Western Electric people constantly seek new and more efficient means of doing business. To this end, they have devised new manufacturing processes and machines, developed new materials handling and storage, making ever more effective use of special skills and working with 40,000 suppliers to determine bow best to use the products and services they supply. There is scarcely a single operation in the company's manufacturing, service and supply activities that cannot support evidence of how basic the quest for innovation is to Western Electric's concept of serving the Bell Telephone companies. SERVICE TO THE NATION As a result of work undertaken by Bell Telephone Laboratories and Western Electric at the request of the military, Nike Ajax became the United States' first operational ground-to-air anti-aircraft missile in 1954. In 1958, Nike-Hercules became operational. It has three times the range of Ajax, is able to intercept intruders at altitudes from less than 1,000 feet to over 100,000 feet, and can also destroy certain types of short-range tactical missiles. Next came development work on Nike Zeus, designed to help protect the nation from attack by ICBM's, with the still more advanced and efficient Nike X presently under development. Western Electric and Bell Laboratories also worked together to produce the guidance system for the nuclear-warhead Titan I ICBM. Other major defense contributions made by Western Electric in recent years include the DEW (Distant Early Warning) Line and its extensions; White Alice, a 3,000-mile communications system which ties together far-flung Alaskan defenses; the Aleutian Communications System; SAGE (Semi- Automatic Ground Environment) System; BMEWS (Ballistic Missile Early Warning System); a military undersea cable system, MILS (Missile Impact Locating System); and of course, the world-wide network for Project Mercury which has served America's astronauts so well. Significantly, each of these projects requires co-ordination efforts of great magnitude to realize the challenge of reliability and the urgency of deadline. All were delivered, fully operational on schedule. THE CONSENT DECREE On January 24, 1956, a Final judgment restricting, with certain exceptions, AT&T and its operating subsidiaries to furnishing regulated common carrier communications services and furnishing services or facilities for the Government but preserving the long-standing relationships between the manufacturing, research and operating members of the Bell System, was entered in the United States District Court in Newark, New Jersey. This judgment brought to a close the Justice Department's seven-year-long antitrust suit against Western Electric and AT&T that sought to separate the Bell System's manufacturing from its operating and research functions. Western Electric is limited, with certain exceptions, to the manufacture of equipment of a type manufactured for sale to the companies of the Bell System for common carrier communications services, and to any business of a character or type engaged in for the Bell System. (These limitations, however, do not apply to the manufacture of equipment for the Government or to any business engaged in for the Government.) This restriction applies to the activities of WE subsidiaries as well. The judgment also requires that any applicant be licensed for any equipment under all existing or future United States patents of the Bell System. Such patents issued prior to the date of the judgment must be licensed on a royalty-free basis. Any patents issued subsequent to that date must be licensed at reasonable and non-discriminatory royalties. The judgment also requires Western Electric to furnish to any applicant (other than foreigners or companies controlled by foreign interests) who is licensed under the judgment, manufacturing drawings and specifications relating to any licensed equipment that WE manufactures for sale to Bell System companies, and furnish them at a reasonable charge or charges.(4) THE EVE OF ADVANCE In reviewing any record of achievement as notable as that which summarizes Western Electric activities in recent years, there is a danger that the details of accomplishment will obscure the total design of which they form a part. Many more examples could easily be adduced, many more figures cited, to demonstrate that since World War II, the company has undergone a period of major innovation. But though citations support, they do not explain, and Western Electric's effort has been only a means to an end. The success with which the company has provided better and more economical equipment and service is not the result of separate actions aimed at coping with a series of individual requests, nor has it been a passive response to the urgency of Bell System needs. Rather the initiative of Western Electric's continuing contribution to the improvement and expansion of the Bell Telephone network results from the close cooperation and shared responsibility of WE people and their Bell System teammates in meeting their common purpose. It is because we are a member of the Bell System that Western Electric has concentrated always on the long-range development of communications. In this sense, even our records of the '50s and '60s are of interest not as accomplishments in themselves but as preparations for further development. The past is prologue. *************************************** Foot Note 4 - The full text of the judgment appears as the appendix of this book. *************************************** VI - Structure of Western Electric Western Electric's basic job is much the same today as it was in 1882 - to provide the Bell System with a reliable source of high quality communications equipment. In 1882, however, there were only 60,000 Bell telephones in the country and a nation-wide network existed only as an ultimate (and to some scoffers, an unlikely) aspiration. Eighty-two years later, in 1964, the Bell Telephone network linked each of over 70 million Bell telephones with all the others - and the number keeps rising. That this network exists as a flexible, versatile, and reliable reality, that it continues to grow in service, is due in large measure to the complex and compatible communications equipment and the supporting services supplied by Western Electric. Needless to say, the volume of present-day Bell Systems communications has greatly altered the ways in which Western Electric fills its function as the manufacturing and supply unit of the Bell System. Yet volume of demand does not alone establish the challenge and define the responsibilities that Western Electric accepts in fulfilling this function. As we have seen, "new arts" in telephony have greatly changed the course of communications since World War II. They will continue to do so, creating for Western Electric the further challenge of providing new equipment and better service in an era of industry-wide technological advance. But manufacturing products and supplying supporting services, though basic and major aspects of WE's total activity, are not the whole story. They are, after all, parts of a sum of activity which in its totality gives Western Electric a place unique in American industry. The uniqueness derives from the concept of service to the Bell Telephone companies. This concept is fundamental to the personality of Western Electric, unifying the efforts of WE people in the six areas of the company's function for the Bell System: manufacturing, systems equipment engineering, installation, distribution, repair, and purchasing. A detailed description of how and where WE people work within the organizational structure of the company to fill their common goal of service comprises the next chapter. The nine company divisions in their particularity provide the means whereby the company fulfills its mission in the Bell System and serves the defense and space communications needs of the Government. Before examining the details of operations, however, it is reasonable to survey the formal structure of management in Western Electric and to review the basic concepts and objectives that company management seeks to implement. These concepts and objectives define the mission of service to the Bell System. Also in this chapter it is appropriate to summarize the standing committees which establish the procedures for general implementation of the policies that guide the management of the company's affairs in the continuing performance of the job. BASIC OBJECTIVES AND CONCEPT OF MANAGEMENT The Bell System exists to furnish communications services to meet the public demand, and the contribution it makes to the national welfare in meeting this demand depends upon the speed, quality, volume, responsiveness, and cost of its service. The System developed integrated research- development and manufacturing-supply units to meet its needs. Western Electric, as its manufacturing and supply unit, has the responsibility to provide the operating companies with all materials and supplies they may order from Western, when required, at the lowest cost consistent with required quality and reliability. WE management is charged with the responsibility for carrying out company objectives with "the highest degree of performance of which it is capable and in a manner consistent with the best industrial practices anywhere." There are seven objectives in evaluating the effectiveness of management action in carrying out this responsibility: First - Service, Quality and Cost - Nothing less than good service, high quality and reasonable costs will be satisfactory. Second - Earnings - The business must realize adequate earnings. It must be kept financially healthy so that it can do those things required to insure service, quality and cost objectives. Third - Treatment and Performance - Fair treatment of the customer and pleasant performance must be the rule at all times, under all circumstances. Fourth - Balanced Consideration - Consideration of the customer, the employee, the public and the shareholder must be in sound balance and eminently fair to all. Fifth - Research and Development - There must be constant and adequate effort on research and development in all fields of our endeavors for progress in production, quality and employment conditions. Sixth - Long Range Planning - The importance of the long pull must never be overlooked in the solution of current problems. Long range planning is essential to continued success. Seventh - Stature as a Management - Integrity and dignity by all concerned are vital to successful management. THE STRUCTURE OF MANAGEMENT These seven considerations are constants to which general and specific company policies ever refer. It was, for instance, the desire to integrate service operations and increase their value in terms of the changing needs of the Bell System that led to the creation of the Service Division in a major company reorganization announced on August 1, 1962. Similarly, WE's continuing and searching cost reduction program, which affects every aspect of operations, derives from and is supported by the obligation of management to maintain reasonable costs. Also, these seven goals are of equal import, each serving to support the others. Long-range planning, for example, both requires and encourages vigorous research and development programs, contributes to earnings and seeks to continue the tradition of superlative service, high quality and low cost that is the bedrock of our business. It is a challenging program, indeed, for management. The question is, who is management? In the sense that each of us performs his job with maximum efficiency and effectiveness, we are all managers. However, in an organization as large and complex as Western Electric, it is sometimes difficult to see how all the activities of all employees inter-relate and contribute to an ultimate end. This being so, management can sometimes seem to exist as only a very vague "they.' Yet the structure of WE management, following the normal corporate hierarchy, is quite clear in pattern and based on the logic of review and delegation. Western Electric is 99.82 per cent owned by the American Telephone and Telegraph Company. Like the other Bell System companies, basic direction is invested in a board of directors. In 1964, there were 14 Directors: six prominent business leaders, one educator and seven officers of the company. The Board in its discretion appoints various of its members to its Executive Committee. The Executive Committee can exercise most of the powers of the Board of Directors in the management of the affairs of the company during the intervals between meetings of the Board of Directors. However, the Executive Committee does not have power to do a number of things, including the filling of vacancies on the Board or on any committee of the Board. Also, it may not amend the by-laws of the company. As Chief Executive Officer of the company, the President supervises, directs, and controls, subject to the control of the Board of Directors, the business and affairs of the company. THE EXECUTIVE POLICY COMMITTEE The Executive Policy Committee is not the same as the Executive Committee of the Board of Directors, although there may be company Vice Presidents who are members of both. The Executive Policy Committee is composed of Vice Presidents appointed by the President to review recommendations of company-wide significance submitted by divisions, officers and regular or special committees, and to take appropriate action on these recommendations. On its own initiative, the Executive Policy Committee can originate special studies relating to broad outlines of company policy and operations and to assign topics for consideration and recommendations to appropriate committees or divisions. The management of the company is undertaken through nine divisions, each under the direction of a Vice President, and each in turn responsible to the President. The management of the various divisions is autonomous within the limits of the company policy, and those limits are prompted by sound consideration of company results and objectives. (There are some exceptions in specific areas where the President or Board of Directors has delegated the authority and responsibility to one division or to one officer to act for another division or for the entire company.) In addition to the Executive Officers and certain administrative officers who are among the officers elected by the Board of Directors there are some 100 Administrative Officers and Assistant Administrative Officers, who are appointed. In this group are the heads of major organizations at headquarters, the managers at various locations and their major assistants. These men implement company policy through the various divisions and through a number of standing and special committees. Like most large corporations, Western Electric does much of its planning through committees as a convenient means for establishing procedures to implement policies. As noted, some are appointed by the Board of Directors, others by the President or other officers of the company. These committees operate within specified areas. In policy matters or matters of company significance which require action broader than the prescribed authority of the particular committee, the committee's recommendations are presented to the Executive Policy Committee for consideration and action. There are a number of important committees that warrant mention here. These are made up largely of Executive Officers and Administrative Officers and their functions are described in the GI series issued by Secretary's Organization.5 These committees are: Employee Benefit Committee; General Personnel Committee; Labor Relations Committee; Realty Committee; Contributions and Memberships Committee; Publications Committee; Research and Development Committee; Management Development Advisory Committee; Vail Medal Committee of Award. THE CHAIN OF SUPERVISION The various line and staff organizations reporting to the Vice Presidents and Administrative Officers will be described in detail in the next chapter. As this point, in the discussion of WE Management it might be wise to outline the structure of supervision: Chief Executive Officer; Executive Officer; Administrative Officer; Assistant Administrative Officer; Superintendent; Assistant Superintendent; Department Chief; Section Chief. The functions of the Chief Executive Officer and Executive, Administrative and Assistant Administrative Officers have been noted above. The superintendent level is usually referred to as the fourth level of management in Western Electric. Included in this group are managers of Distributing Houses, Installation Areas and Manufacturing Shops as well as certain managers in staff organizations at headquarters. At all company locations except major Works and Plants and Headquarters the superintendent is the chief management man on the spot. *************************************** Foot Note 5 - It may be noted here that company directives and instructions are published in three forms. (I) General Instructions are the principal information on which all other directions or instructions are based. Basically they cover three areas: the duties, responsibilities and authority of Executive and Administrative Officers; descriptive charts showing the general structure of organization; the membership and duties of major committees. (2) Directives are issued to establish the duties and responsibilities of company officers and the policies which they implement. (3) Instructions are issued to inform organizations of the subject matter of the GI's and the Directives. *************************************** A typical superintendent has three assistant superintendents reporting to him. In turn the typical assistant superintendent has three department chiefs reporting to him. Departments vary in size from location to location and from division to division. Some manufacturing locations have departments of more than 100 people working on a single component. Other departments, particularly in engineering and staff organizations may have as few as two people because of the highly technical or professional nature of the work performed. At most locations, the section chief is the first level of management.(6) The installation organization of the Service Division has a unique problem in conducting work at thousands of different locations every year. On small jobs, where it is not feasible to have a full time supervisor at the site, an "in charge' man is frequently named. He has certain supervisory functions to perform between visits from his designated job supervisor. *************************************** Foot Note 6 - At some older locations, there are also group chiefs, who report to the section chiefs. There are relatively small numbers of these, however. *************************************** VII - The Nine Divisions This chapter summarizes the activities carried on by the nine Western Electric Divisions, and is, therefore, necessarily replete with detail. There is consequently a danger that the concentration on detail will obscure the focus of the overall purpose of this complex of activity. For this reason it might be well to preface the descriptions that follow with a general observation and a brief review. The general observation comes close to being a truism; it is simply this: activities are not carried on for their own sake. Each activity undertaken by an employee is a contribution to the company's ultimate objectives and the value of any effort, therefore, depends not just on the care with which it is performed as a particular operation but on the contribution it makes to the overall excellence of the whole endeavor. For this reason, it is well to bear in mind that all the activities of all WE organizations are carried on to further the common purpose, just as all the members of the Bell System work together. Within Western Electric, the concepts and objectives of management, as outlined in the previous chapter, provide the general direction for the company's effort in providing the products and services wanted by the Bell Telephone companies. The same values enable the company to fill its other mission of service to the nation. The various committees supply general procedures for implementing policies prompted by WE's objectives and for managing the company's affairs. The supervisory hierarchy provides the means of translating objectives and procedures into action, evaluating the response, and assuring the common purpose of effort. And all of these operate to organize the activities of each of the nine Divisions into which the complex of Western Electric is divided administratively. These Divisions, each headed by a Vice President, are: Manufacturing, Service, Administration, Engineering, Defense Activities, Legal and Patent, Finance, Personnel and Public Relations, and Organization Planning. Three of these Divisions - Manufacturing, Service, and Defense Activities - employ about 95 per cent of WE people and are directly concerned with the fulfillment of WE's mission. The component organizations and groups within each of these Divisions require a wide range of job skills and interests to carry on their particular operations. Not everyone in Manufacturing actually produces a product or directs those who do. To operate a Works or Distributing House or carry out installation work calls for supporting services in wide array: engineers, draftsmen, accountants, industrial, labor and public relations personnel, nurses, guards, stenographers, and planning people, to name but a few. Because they are employed at a particular location in a particular Division, they are carried as members of that Division. The other six WE Divisions - Administration, Engineering, Legal and Patent, Finance, Personnel and Public Relations, and Organization Planning - are chiefly concerned with providing direction, advice, and assistance in their particular fields of interests as defined in their delegations, and most - but not all - of the people in these Divisions are located at company Headquarters in New York. MANUFACTURING In terms of employees, this is by far the largest of the nine Divisions. The total number of employees accounts for about 63 per cent of all WE people. The array of products and their component parts manufactured in Western Electric totals some 50,000 different items. The list covers everything from telephones (and a score of different types of telephones are manufactured at Indianapolis Works) and switchboards, switching equipment, wire and cable, microwave systems, to many of their component parts. A good number of these items are made in quantity - about seven million telephones a year, for instance, and billions of feet of wire and cable. Many others, however, are made only in the hundreds or thousands during the course of the year to perform highly specialized functions or to maintain the serviceability of Bell System equipment which has been long in use though still reliable in operation. There is similar contrast in size: crossbar frames over eight feet high and thermistors so small they are nearly invisible. Some WE products like coils and certain mechanical switches are relatively simple to understand; others are so complex in assembly, so special in function as to seem at first glance incapable of uniform quality production. The underseas repeaters that Western Electric produces to provide two-way transmission over a single underseas cable, for example, consist of painfully precise assemblies of 5,000 parts built to provide at least 20 years of continuous service. One thing is common to all these items despite their diversity of size, volume, and function: the mark of uniform high quality. Supported by the tradition of craftsmanship which dates from the founding of the company, maintained by the quest for continuing innovation in product and service, Western Electric quality is compounded from fine materials, engineering skills and the efforts of able personnel. Of equal importance is the concerted effort by all WE people to provide equipment and services at the most reasonable cost possible. The scale of the job in itself makes this an immense challenge. To meet the challenge so that all parts of WE's total manufacturing effort contribute to the company's overall goals, the Manufacturing Division, under the direction of a Vice President, has four major subdivisions, each headed by a Vice President. These subdivisions are: Vice President - Manufacturing - Area A has reporting to him Baltimore Works, Indianapolis Works, Kearny Works and the Buffalo Plant. He also is responsible for supervision of the company's interest in Nassau Smelting and Refining Company, Inc. (see Chapter 8). Vice President-Manufacturing-Area B has reporting to him Columbus Works, Hawthorne Works, Oklahoma City Works and Omaha Works. He is also responsible for supervision of the company's interest in Teletype Corporation and Manufacturer's junction Railway Company (both discussed in Chapter 8). Vice President-Manufacturing-Area C has reporting to him Allentown Works, (and the Laureldale Plant), Kansas City Works, Merrimack Valley Works, and North Carolina Works. Vice President-Manufacturing Staff has reporting to him the Division Comptroller and Engineer of Manufacture. The general and specific duties, responsibilities, and authorities of this management are listed in detail in the G.I. 2 series, published by the Secretary's organization. At this point it might be more helpful to survey the various items produced at each of the locations in the three Manufacturing Areas, and then review briefly the functions performed by the organizations reporting to the Vice President -Manufacturing Staff. An understanding of the organization of the Manufacturing Division requires a brief digression into intra-company terminology. It's a question of semantics, really. Words like "Plant," "Works," and "Shops," when capitalized have specific meanings at WE, though the reasons may not always be clear and the distinctions do not necessarily apply elsewhere in the Bell System. To take one example, Webster's defines "plant" as "... the machinery, apparatus, fixtures, etc., sometimes the real estate employed in carrying on a trade or mechanical or other industrial business." In Western Electric usage, "Plant" has a more limited meaning. Strictly speaking, there are only two WE Plants - with a capital P. One is at Buffalo, New York; the other in Laureldale, Pennsylvania. Specifically, "Plant" refers to a separate, medium-sized manufacturing facility, encompassing several "Shops." "Shop" is used to describe a manufacturing unit under the direction of a superintendent, that produces one particular product family, like crossbar equipment or cable. Major manufacturing facilities, which comprise many Shops, are designated Works. There are 11 WE Works and they are responsible for the great bulk of the company's manufacturing output. Five of these Works operate satellite Shops with large manufacturing facilities employing sizable numbers of people and located physically apart from the Works to which each reports. The Burlington Shops, for example, where the Speakerphone and ground radar and missile guidance equipment for the armed forces are made, covers well over 700,000 square feet of manufacturing space. With these distinctions in mind, the constitution of the three Manufacturing Areas is easier to understand. It is as follows: Manufacturing-Area A Facility and Principal Products BALTIMORE WORKS Baltimore, Md. Occupied 1930 Toll, exchange, coaxial, and submarine cable; Telephone cords and plugs; Cable terminals; Terminal strips and protectors; Rubber-covered wire *************************************** BUFFALO PLANT Tonawanda, N. Y. Occupied 1946 Equipment wiring cable; Telephone cords; Enameled wire; Insulated wire *************************************** INDIANAPOLIS WORKS (Main Plant) Indianapolis, Ind. Occupied 1950 Telephone sets and components *************************************** Washington Street Shop Indianapolis, Ind. Occupied 1957 Miscellaneous subscriber apparatus *************************************** KEARNY WORKS(Main Plant) Kearny, N. J. Occupied 1925 Switchboards and consoles; Key equipment; Cable, wire; Miscellaneous wired equipment; Relays, jacks, keys *************************************** Marion Shops Jersey City, N. J. Occupied 1947 Portable test sets; Rectifiers; Power equipment *************************************** Fair Lawn Shops Fair Lawn, N. J. Occupied 1956 Coils, resistors, transformers, keys *************************************** Clark Shop Clark Township, N. J. Occupied 1959 Submarine cable repeaters and components *************************************** Queensboro Shop Middle Village, N. Y. Occupied 1929 Miscellaneous woodwork *************************************** Manufacturing-Area B Facility and Principal Products *************************************** COLUMBUS WORKS Columbus, Ohio Occupied 1959 Crossbar and electronic switching equipment; Relays, including wire spring type Inductors, transformers, networks *************************************** HAWTHORNE WORKS (Main Plant) Chicago, Illinois Occupied 1905 Step-by-step, panel, and electronic PBX switching equipment; announcement systems, power equipment, cable, wire; Relays, capacitors, switches, jacks, keys; Transformers, inductors, networks; Ferrites, tools *************************************** Clearing Shops Bedford Pk., Illinois Occupied 1937 Steel strand; Pole line hardware *************************************** Montgomery Shops Montgomery, Illinois Occupied 1955 Data-Phone data sets; Wire spring relays; Test sets *************************************** OKLAHOMA CITY WORKS Oklahoma City, Okla. Occupied 1960 Crossbar switching equipment; Coin telephones; Relays; Resistors *************************************** OMAHA WORKS Omaha, Neb. Occupied 1958 Crossbar and PBX switching equipment; Relays, including wire spring type; Cable and wire *************************************** Manufacturing-Area C Facility and Principal Products *************************************** ALLENTOWN WORKS Allentown, Pa. Occupied 1948 Semiconductors; Electron tubes; Dry reed and mercury switches; Mercury relays; Switchboard lamps *************************************** KANSAS CITY WORKS Lee's Summit, Mo. Occupied 1961 Semiconductors; Electron tubes and switchboard lamps; Dry reed and mercury switches; Telephone repeaters; Carrier and microwave radio relay equipment *************************************** LAURELDALE PLANT Laureldale, Pa. Occupied 1952 Semiconductors; Electron tubes *************************************** MERRIMACK VALLEY WORKS(Main Plant) North Andover, Mass. Occupied 1956 Carrier and radio relay, telephone, telegraph and television transmission equipment; Telephone and telegraph repeaters, coils, transformers, capacitors, resistors, ferrites; Synthetic quartz crystal *************************************** Lawrence Shop Lawrence, Mass. Occupied 1957 BELLBOY(R) receivers Telephone repeaters and carrier *************************************** NORTH CAROL]INA WORKS(Main Plant) Winston-Salem, N. C. Occupied 1954 Transmission equipment In-band signaling units Wage guide type equipment *************************************** Chatham Road Shops Winston-Salem, N. C. Occupied 1946 Military equipment *************************************** Waughtown Street Shops Winston-Salem, N. C. Occupied 1947 Military relays, deposited carbon resistors, capacitors Missile guidance equipment *************************************** Burlington Shops Burlington, N. C. Occupied 1946 Military equipment Speakerphone *************************************** Greensboro Shops Greensboro, N.C. Occupied 1950 Missile guidance equipment; Printed wiring boards; Data transmission systems; Precision gears and servo mechanisms *************************************** Manufacturing-Staff The Manufacturing-Staff organization, comprising the Division Comptroller and his staff and the Engineer of Manufacture and his staff, is located at company headquarters in New York and carries on the following principal functions: coordinating manufacturing engineering and cost reduction programs, preparing capital budgets, allocating production programs, analyzing operating performance, coordinating labor and industrial relations and handling relations with WE subsidiaries. Division Comptroller Basically, the Division Comptroller's group acts as a consulting and service organization for other parts of the Manufacturing Division. Among the assignments carried out on a continuing basis is an aggressive development program involving application to business procedures of electronic data processing and other new or evolving data and method research techniques and clerical practices. The staff members also: 1. Develop, interpret and distribute Divisional instructions. 2. Coordinate, analyze and publish financial and cost accounting data relating to the Division, and advise and assist on effective auditing procedures. 3. Advise and assist on various methods of inventory control including coordinating requirements and authorizing purchase of centrally purchased raw materials, and authorizing the redistribution of raw materials or parts in restricted supply. 4. Supply advice and assistance to manufacturing locations on labor relations matters and coordinate them within the Division and with other divisions and assist in the formulation of general labor relations policies, and provide much the same advice and assistance as regards industrial relations matters. 5. Analyze and coordinate quarterly production estimates submitted by the Administration Division, allocate production among the Works and arrange for firm quarterly production estimates by each location. While this description is by no means inclusive of all areas of interest to the Manufacturing Division Comptroller, it does serve to indicate the range and depth of liaison carried out by this organization within the Manufacturing Division and on behalf of Manufacturing with other organizations within the company. Engineer of Manufacture Similarly, the Engineer of Manufacture organization directs and coordinates the wide range of engineering activities carried on within the Manufacturing Division. To this end, the Engineer of Manufacture and his staff: 1. Collaborate with Bell Telephone Laboratories on materials, processes and product designs that will be the responsibility of the Manufacturing Division. 2. Allocate and coordinate the development of manufacturing processes, practices, and facilities. 3. Determine long-range space requirements for manufacturing locations. 4. Maintain and coordinate a vigilant cost reduction program in an its aspects. 5. Collect and prepare technical information concerning Manufacturing Division products for sale to licensees. 6. Negotiate contracts between the Manufacturing Division and the U.S. Government covering manufacturing facilities to be provided or financed by the Government for the manufacture of products for the Government. 7. Collaborate with the Engineering Division to determine whether a new product under development will be purchased or manufactured, and on broad aspects of Western Electric-Bell Telephone Laboratories relationships, coordination, and planning. SERVICE The Service Division and the Administration Division were created on August 1, 1962 in a reorganization designed to assure the continuing responsiveness through changing times by Western Electric to the needs for its services by the Bell Telephone companies. Reporting to the Vice President-Service are: Vice President-Service-East, in New York; Vice President- Service-West, in Chicago; General Manager-Systems Equipment Engineering, in Newark, New Jersey; General Manager-Staff, located in New York. Reporting to the Vice President-Service-East are the General Managers of the Northeastern Region, Eastern Region and Southern Region. Reporting to the Vice President- Service-West are the General Managers of the Southwestern Region, Mountain-Northwest Region, Pacific Region and Central Region. At the time the reorganization was announced, WE President H. I. Romnes said, "Western Electric has three basic missions - production, service to Bell Telephone companies and national defense. In the company's new structure these basic missions are directly reflected in the responsibilities assigned.... "The new Service Division, by linking Distribution, Repair, Installation and Equipment Engineering on a regional basis, win bring us closer to the people we serve. This is especially important at a time when telephone technology is changing so fast. Assuring the quality and delivery of the many new and complex Bell System services requires close working relationships on a continuing basis. The regional organization of the Service Division should provide us as close a liaison with the operating units of the Bell System as the Branch Laboratories in our factories do with the System's research and development unit." Previous to the creation of the Service Division, distribution and installation activities were carried on by separate nationwide organizations joined structurally under the title Telephone Sales. Although now integrated with Systems Equipment Engineering and organized managerially into seven geographical regions, they provide fairly distinct functions. A review of what WE people concerned with distribution, installation, and Systems Equipment Engineering do, therefore, seems in order. Distribution Thirty-five Distributing Houses link WE to the Bell Telephone companies we serve. These Houses, most of which have been built or replaced since World War 11, serve as both supply centers and repair shops. WE's first Distributing House was established in Philadelphia in 1901 when the first standard supply contract was signed. Before then, Bell Telephone Companies placed their orders directly on WE factories. The company did no reconditioning work. The growth of the Bell System network, however, created a need for Western Electric to increase its scope of service. More than that, the advantages of a centralized supply service on a day-to-day basis and during emergencies were clearly demonstrated by the operation. The repair and reconditioning of equipment by the company for the Bell Telephone companies was a natural adjunct to the supply service. The following table illustrates the growth of Distributing Houses since 1901. House Inaugurated Pennsylvania (formerly Philadelphia) 1901 St. Louis 1902 Denver 1903 Kansas City 1903 San Francisco 1903 Illinois 1904 Cincinnati 1904 New York 1904 Pittsburgh 1904 Atlanta 1905 Indiana 1906 Los Angeles 1906 Minneapolis 1907 Seattle 1907 Boston 1908 Dallas 1908 Michigan 1908 Portland 1910 Cleveland 1912 Houston 1912 New Orleans 1912 Connecticut (formerly New Haven 1913 Washington 1923 Milwaukee 1924 Long Island (formerly Brooklyn) 1926 New Jersey (formerly Newark) 1926 Jacksonville 1927 Syracuse 1953 Nashville 1955 Carolinas 1958 Phoenix 1958 Miami 1960 Westchester 1961 Salt lake City 1962 Omaha 1963 As noted above, the majority of the Distributing Houses are now located in quarters built since World War II. In some cases, the new quarters have been relocated some miles from the cities where they were originally established. As a result, some of the names have changed. For example, when distribution people in Illinois moved from Chicago to West Chicago, the name was changed to the Illinois Distributing House. The same holds true for the former Newark House, now called the New Jersey House and located in the town of Union; the Pennsylvania Distributing House, now located in the Philadelphia suburb of King of Prussia; the Indiana House at Indianapolis; the Carolinas House at Charlotte, North Carolina, and the Connecticut House, Orange, Connecticut. Typically, a WE Distributing House stocks about 10,000 different items including materials of WE manufacture and the many supplies from stationery to lineman's tools - that the company purchases and stocks for the Bell Telephone companies. Some 10,000,000 telephone sets are reconditioned in the Distributing House repair shops annually, along with many other types of communications apparatus, such as teletypewriter equipment, switchboards, and central office and electronic equipment. At each Distributing House, the physical plant, shipping, repair functions and billing procedures are based on the concept of service. To this end, WE people strive constantly to improve their service through reduction of costs and the shortening of intervals between order and delivery. Despite the immensity of the job, more than 98 per cent of all materials ordered through these Distributing Houses by the Bell Telephone companies is delivered on schedule - and WE is actively seeking to better even this record. As a result, there has been a marked increase in "same day" deliveries during recent years. In the same spirit, distribution and repair costs have been reduced close to 20 per cent over the past decade, despite increases in operating costs and labor. Space in every Distributing House is reserved for use by the local Bell Telephone company, and special areas are engineered and equipped for telephone company truck loading in most houses. Illustrating Bell System teamwork, distribution people work side by side with telephone company personnel to get the job done economically, swiftly and accurately. The advantages of this teamwork are strikingly demonstrated during emergency. That communications services damaged or destroyed during hurricanes, for instance, are so quickly restored to normal is, in large measure, the result of this teamwork responding to crisis. Installation Making substantial contributions to the Western Electric goal of superlative service are the people of the Service Division engaged in installation work. Here, too, the drive is for ever better ways of filling the needs of the Bell Telephone Companies - an objective pursued in terms of consistent high quality, reasonable cost and the quest for shorter installation intervals. So basic is the installation of central office switching equipment to the expansion of the Bell Telephone network that it is a bit surprising to realize that before there were telephones there were WE installers at work. These men worked on the premises of customers, wiring and placing in service call bells, annunciators, fire and burglar alarms and the variety of other equipment that Western Electric made in its early days. The tradition of a quality job efficiently done was already firmly established when Western Electric joined the Bell System in 1882 and these installers became involved in a new and rapidly developing technology. The dedication to quality is as strong today. What has changed, of course - and changed so greatly - is the complexity of installation work. The character of this work, the skills and perseverance it requires, create a group of employees unique in industry. The primary responsibility of an installation crew is to set up switching equipment, connect it, test it and turn it over on schedule ready for use as a part of the nation-wide Bell Telephone network. This is the final link in WE's chain of service which joins the research of Bell Telephone Laboratories with the actual operation of compatible and reliable equipment by the Bell Telephone companies. About 87 major operations are required for the installation and test of a modern 10,000-line dial central office. Such an office would include about 500,000 feet of cable and wire and 225 tons of switching and power equipment. However, the Service Division installs a variety of other equipment as well, including multi-line switchboards for business and the Government, radio relay stations, and terminal equipment for underseas cable systems. Perhaps no other aspect of company operations affords so wide a survey of Western Electric's scope of effort to serve the Bell Telephone companies. Annually, WE installers may work on some 77,000 jobs in as many as 7,500 different locations. As a result it is nearly impossible to select a typical installation location. Installers may and do work just about everywhere in the United States - in large cities, small towns, on isolated mountain peaks and southwestern deserts. While it is true that