The
following information was sent to me by Mark J Cuccia [mcuccia@tulane.edu] (more
info on how to reach Mark is at the end).
"This is something I posted to misc.transport.road in
a recent HUGE
thread about
"Bell" and "Standard Oil" and the parallels of their development,
history, rise and power, and what has happened since each was dis-membered
by the Federal Govt. In this post, I
summarize what has happened and current developments of the
dismembered elements of the one-time Bell System. Maybe this will help out
in keeping track...
Mark J. Cuccia
---------- Forwarded message ----------
Date: Mon, 04 Sep 2000 18:52:44 -0500
From: Mark J. Cuccia <mcuccia@tulane.edu>
To: mcuccia@tulane.edu
Newsgroups: misc.transport.road
Subject: (Re) BOC Names and Logos - and a re-capitulation
of what has
become of the Bell
System entities
Joe Isham (jisham@yahoo.com) wrote:
> Mark J Cuccia (mcuccia@tulane.edu) wrote
>> Southwestern Bell Telephone Company - the
original and ONLY BOC of
>> Southwestern Bell Corporation in 1984, seems to
be the ONLY member
>> of the SBC family still using the
"Bell" logo
> They have dropped the Bell logo as of August.
Currently SWB uses
> just the words "Southwestern Bell" and the
"SBC Global Network"
> logo.
Sad! :(
Yes, I just took a look at the SBC
("touchtone-star" and figure-8/sine-wave "swoosh") Coporate
website, www.sbc.com, which has links to:
- Ameritech (full circle oval "swoosh"),
- Southwestern Bell (SBC Corporate logo),
- Nevada Bell, Pacific Bell, (it looks like the 1984 =>
SBC-takeover
Pacific*Telesis corporate for Pac*Bell/CA and NV*Bell
doesn't "exist" at all
anymore;
both NV*Bell and Pac*Bell use the "touchtone-star" in
a square, like a touchtone key/button), - and
"semi-BOC" SNET/CT (triple concentric semi-circle/oval "swooshes")
NONE of them, neither corporate, nor the "BOCs"
that it holds, use
the
"Bell" logo of 1970->today.
(20% of Bell Canada, which itself holds a lot of Canadian
telco
operations or has joint ventures
with MTS in Manitoba, was purchased by
Ameritech, now part of SBC, about two years ago; and Bell Canada stopped
using ANY version of a "Bell" logo circa 1975)
But SBC seems to be the ONLY remaining entity of the
1984-RBOC
corporations that still
lists individual names of other RBOCs it bought
out or their operating companies! Every other RBOC (or merged RBOCs)
have consolidated all of their BOC/local names, at least for "public"
marketing purposes.
So, here is a re-capitualtion of the various different
parts of the
(at one time) Bell
System, as they now exist today:
- SBC , and Bell Canada (described above)
- VeriZon (once known as Bell Atlantic/NYNEX, and GTE);
VeriZon name to be used in the US, Telus (from GTE and AGT)
name to be
used in Canada; I don't
know about GTE/VeriZon operations outside of the
continental US or Canada - such as Hawaii, Saipan, Dominican Republic
-- if they intend to hold on to their shares/operations or spin-them-off,
and if they do intend to keep them, is the VeriZon name going
to eventually replace the GTE-Hawaiian Telephone name, the GTE-Micronesia
name, or the (GTE)Codetel name ???; GTE has been selling-off
/ spinning-off many of its smaller US local telco operations
in preparation for GTE + BA/NYNEX = VeriZon)
- BellSouth , Qwest/US-West:
The former Southern Bell and South Central Bell names no
longer exist
(at least for
"public" marketing purposes)... likewise, Mountain Bell, Northwestern
Bell, and Pacific Northwest Bell names disappeared into (corporate)
US-West about ten years ago, but US-West did adopt the "Bell"
logo for both corporate, and for the "public" BOC name when it dropped
the local names...
In recent years, Frontier/Global-Crossing, and (LCI)Qwest
seemed to
be courting BOTH BellSouth
and US-West. Qwest has only recently since taken
over US-West, and the "Bell" logo is gone too. BellSouth DOES continue
to use the "Bell" logo (it appeared on the corporate logo when
in 1995, South Central Bell and Southern Bell names were consolidated
into the corporate BellSouth name)...
I only recently discovered that BellSouth does own
something like 20%
of Qwest.
BellSouth's LD-resale of 1+ coin at BellSouth payphones and
its 1-800-BELL-SOU(th) card/operator services it is "pushing" (which
is _NOT_ the REAL BellSouth "TOPS" LATA operator/card services)
is actually a resale of Qwest (but I don't know who
you get on 1-800-BELLSOU(th) from (former)
US-West territory, due to the gov't stipulations
on the US-West/Qwest merger.
Also, BellSouth and US-West seemed to have become _VERY_
friendly and
"similar"
to/with _each_other_ in the past three years.
If there is ever a "consolidation" of Qwest/US-West
with BellSouth,
which name will
continue to be used? Will the "Bell" logo still be sued?
If it is BellSOUTH and US-_WEST_ merged, would this be SBC? :-)
(i.e., _South_ from BellSouth + _West_ from US-West giving
SouthWestern Bell !! :-)
And another point for telco historian/teckies -- BellSouth
and
US-West never really had _ANY_
Panel or #1XB local switching, EXCEPT for
LIMITED Panel (only two central offices in Atlanta installed in the
late 1920's or early 1930's), and Panel/#1XB in the Seattle Metro area
when Pacific NW Bell was still part of Pacific Tel (& Tel).
In the early 1960's, Pac-NW-Bell was split out of Pacific
Tel (& Tel)
as its own unique
AT&T-owned BOC (similar to SCBell splitting from So.Bell
in the late 1960's), and in 1984, Pac-NW-Bell was put under US-West,
now Qwest...
Well, there was some Panel/#1XB in Omaha NE (actually the
VERY first
Panel switch in the
US was in Omaha), and that was NWBell->USWest->
Qwest.
But Panel/#1XB _flourished_ in more urban metro areas of
NYNEX/BA,
Ameritech, the
SF-Oakland Bay area (Pac*Bell), St.Louis MO and Kan.Cy
MO (and I would guess KC-Kansas) which would be SWBell...
- Semi-BOC Cincinnati Bell (a "Broadwing"
Company) still has the name
"Bell"
as well as the 1970's->today "Bell" logo: www.cincinnatibell.com
- AT&T
- Lucent Technologies (which includes Bell Labs)
- Telcordia (was once known as Bellcore, Bell
Communications Research,
formed in
1983 as the Central Services Organization out of the Bell System,
to be a "central point-of-contact" and "co-ordinating" unit,
owned equally by all seven 1984 RBOCs, each owning
1/7th of Bellcore. Bellcore started out in
1983/84 with "permanent" employees who came from
the BOCs - mostly Jersey Bell, NYTel, Bell of PA; AT&T-WECO;
AT&T-Long-Lines, AT&T-HQ, and Bell Labs; The BOC/RBOCs,
except for
Cincinnati Bell and SNET/CT
which didn't really own any parts of Bellcore,
had "rotating / tour-of-duty" employees at Bellcore; Bellcore/Telcordia's
main offices/locations are all over NJ, the biggest
being in Piscataway NJ in offices once used by AT&T/WECO/Bell-Labs; Bellcore
used the "Bell" logo until a few years ago when SAIC
bought out the shares from the RBOCs and then changed the name to Telcordia
Technologies; SAIC = Scientific Applications International Corporation.
Bellcore/Telcordia still does the TRA - Traffic Routing Administration
which it took over from AT&T as of 1984; Bellcore, prior
to name change to Telcordia, used to be the NANPA - North American
Numbering Plan Administration; NANPA went over to Lockheed-Martin
in late 1997, but then went to Warburg-Pincus' Neustar in
late 1999; Bellcore/Telcordia still does co-ordination for other aspects
of North American telephony/industry; the Telcordia logo is two
"swoosy" letter 'Ts'; SAIC also has the contract for the Canadian
Numbering Administration for Canada-specific
numbering/dialing co-ordination, but the CNA
still has to work closely with Telcordia-TRA
and Neustar-NANPA, and other US/Canada telco industry bodies,
some which were formed out of what the old Bell System did).
Some other bodies formed out of the old Bell System
include:
- NECA (National Exchange Carriers' Association) in
Whippany NJ (in an
old Bell Labs /
WECO / AT&T building); - and ATIS (the
Alliance for Telecommunications Industry Solutions, which
manages the industry standards forums) located in DC.
US(I)TA, the United States (Independent)
Telephone Association is what the old
industry assocication body for the non-Bell telcos in the US, and
not really part of the Bell System, altho' they did interface with AT&T
for technical/standards inter-operations... In 1984, the 'I' for Independent
was dropped, and membership was extended to the (R)BOCs. USTA
still is in existance, located in DC.
SO.....
It appears that only BellSouth (itself, and not Qwest/US-West),
and (semi-BOC) Cincinnati Bell are the ONLY former
members of what was once known as "The
Bell System" that still use the "Bell" logo of the
1970's->forward, although some of SBC's holdings still include the
"Bell" word in their names (Pacific, Nevada, Southwestern), while
everything else using the "Bell" name
and/or logo has disappeared. (Well, there's
still the "Bell" name in Bell Canada and its operations north-of-the-border...)
Yes, it looks like "Bell" has gone the way of
"Standard"...(Standard Oil). While
growing up in the 1960's/70's here in New Orleans, I'd occasionally
heard the name "Standard Oil" referenced, but I really hadn't
known that Esso (including Enco) and Humble were really the "original"
Standard Oil (of New Jersey). Of course, I did see roadmaps issued
by American/Amoco which had "Standard" written in the r/w/b oval/torch/flame,
and maps issued by Chevron which had "Standard" written
above the r/w/b chevrons... and it always confused me.
BTW, note who most of the more dominant "Baby
Standards" used (patriotic)
all-American Red/White/Blue in their logos:
Esso/Enco/Humble/etc => Exxon (S.O.NJ), taking over
Mobil
Chevron/SoCal/etc => Chevron (S.O.CA)
Mobil/Socony-Vacuum => Mobil (S.O.NY), taken over by
Exxon
Amoco/PanAm/Utoco/American/etc=>Amoco (S.O.IN), being
taken over by BP
Sohio/Boron (S.O.OH), being taken over by BP
IMO, whether others think it might even be a
"good" think, to ME, it is a
SAD DAY to think that future generations may never know of service-stations
/ gasoline products / roadmaps / etc. that aren't known
as "Standard" (or any derivative)... and similarly a SAD day to
lose the "Bell" name and/or logo for a company providing telephone
service! :(
MARK_J._CUCCIA__PHONE/WRITE/WIRE/CABLE:__HOME:__(USA)__Tel:_CHestnut-1-2497
WORK:__mcuccia@mailhost.tcs.tulane.edu|4710-Wright-Road|__(+1-504-241-2497)
Tel:UNiversity-5-5954(+1-504-865-5954)|New-Orleans-28__|fwds-on-no-answr-to
Fax:UNiversity-5-5917(+1-504-865-5917)|Louisiana(70128)|cellular/voicemail-